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This will ensure that your brand is protected, and that you only share information that can benefit your company. At [Company Name], we recognize the value of social media as a tool for communication, marketing, and networking. This policy is designed to provide clear guidelines for the appropriate use of social media in both personal and professional settings. We want to encourage employees to use social media responsibly and in a way that reflects our company values while also maintaining a positive online presence.

Account Ownership Structure

It is not advised to delete an account because you may want to remain in ownership of the handle. Instead, remove all art and make a final post that directs your followers to other social media platforms where you are active and/or a relevant web link and pin the post to the top. In the bio section, a note should be left that indicates that the account is no longer active.

A Simple Social Media Policy Is Easy To Understand And Adhere To

Messages posted to this Facebook page do not necessarily represent the views of Des Moines Public Schools. Regardless of its size, every non-profit can benefit from having a structured approach to social media. Even small non-profits with limited resources rely on social media to build awareness, connect with donors, and promote their mission. Without clear guidelines, inconsistencies in messaging and branding can arise, leading to confusion among supporters and stakeholders. A social media policy for non-profits helps create a unified voice, ensuring that all communications align with the organisation’s goals and values. Use the tips and examples in this guide to inspire your social media style guide so it’s a living document, constantly growing and evolving.

The policy should include details such as the responsibilities of employees when posting on social media, the values the brand seeks to promote, and the types of conflicts that should be avoided. This clarity helps employees identify potential conflicts and navigate their social media use in a way that aligns with the company’s goals and values. Building a strong brand can take years, but it only takes a few careless social media posts to mess it up.

Your policies should explain how employee social media activity can affect visa processing and keeping status. Clear rules help workers see how their personal posts might affect the brand. Your guidelines need to address both work-related and personal posts. Once you’ve filled out the engagement activity, you can assign it to a specific employee or a group of employees (e.g., the sales team). If you’re still struggling to get employees to engage on social media, consider using an employee advocacy tool like GaggleAMP to help employees become comfortable on social media. Above all else, encourage employees to reach out to their manager or the social media team if they’re unsure of how to proceed with a particular issue.

Are Employee Social Media Policies Necessary?

Featuring your customers is one of the most powerful forms of social proof you have. For a complete guide on this and other essentials, our top brand guidelines checklist can help ensure you’ve covered all your bases. You’re not just managing a social media account; you’re building a team of confident brand ambassadors who know exactly how to represent you well. 8.1 All university-affiliated social media sites are required to register with the Department of Marketing Communications prior to being set up. To register your site, please fill out the “Register an existing social media account” form on the Office of Marketing and Communications website.

Social media guidelines are a set of rules and best practices that outline how an organization and its employees should conduct themselves on social networks. These guidelines help maintain a cohesive brand voice across all social channels while empowering team members to engage effectively with the target audience. Social media has become an integral part of daily life and workplace culture. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. adults using Facebook, the line between personal and professional use of social media has blurred. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks.

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